The real question isn’t “which one’s better”—it’s what role does each play now?

At Marché Digital, we treat affiliate like what it is: a performance channel. If it’s not driving results, it’s noise.

If you want people to recognize your brand in two seconds flat—whether they see your Instagram, website, or packaging—you need consistency.

There’s a reason some companies sell products and others sell obsessions.

Marketing today is a firehose of content, platforms, and strategies. Everyone’s shouting, algorithms are shifting, and it feels like if you’re not everywhere, you’re nowhere.

Marketing isn’t about forcing your way into people’s lives. It’s not about shouting louder or spamming timelines. It’s an invitation—served upon request.