Affiliate Marketing, Done Right

People tend overcomplicate affiliate marketing. They chase every new platform, sign up every influencer, and throw commissions at anyone with a link. At Marché Digital, we treat affiliate like what it is: a performance channel. If it’s not driving results, it’s noise.

Here’s how we run affiliate—no gimmicks, just what works.

1. It’s a Numbers Game

You never know where your breakout affiliate is going to come from. It might be someone with a tiny following but crazy engagement. Or someone brand-new to the space who just knows how to convert.

That’s how we’re able to scale quickly. Cast a wide net. Volume gives us data. Data gives us clarity. Then we lean into the winners.

2. Coupon Sites Get the Bare Minimum

Just because a coupon site shows up at the bottom of your funnel doesn’t mean it drove the sale. Most of the time, they’re just capturing users who were already ready to buy.

So we cap their commissions—ideally at 1%. That way, we protect budget for partners who actually bring in new customers and push the brand forward. You know, the ones who actually move the needle—drive fresh traffic, tell your story, and create real lift.

3. One Platform. Stick to It.

Affiliate tech loves to sell complexity. But complexity costs time, money, and focus.

Pick one solid platform that fits your needs and stick with it. You’ll get cleaner tracking, fewer headaches, and a much more efficient workflow. We can help you choose the right one based on your industry and growth stage.

4. Sync Your Channels

Affiliate, influencer, paid—these should not be siloed. If they’re not talking to each other, you’re probably double-paying or duplicating work.

We've seen brands pay an influencer for a post, give them an affiliate link, and then run paid against the same content—without realizing they’re stacking costs on the same conversion.

Get aligned. One strategy, multiple channels, zero waste.

5. Double Down on What’s Working

Obvious? Sure. But most brands don’t actually do it.

If you’ve got an affiliate or offer that’s crushing it, don’t just high-five and move on. Go bigger. Increase commissions. Give them exclusives. Build on the momentum with a co-branded push. Make it easy (and worth it) for them to keep driving results.

Bottom Line

Affiliate isn’t set-it-and-forget-it. It’s a high-performance lever—if you manage it like one.

Track closely. Pay strategically. Scale what converts.

Want help building an affiliate engine that actually performs? Let’s talk.